South Korean tourist firm Jolien Hotel said on Thursday it will close after backlash over its decision to book a visit to the fictional town of Hazbin.
The Jolien Group has already shut down its hotels in South Korea, China and the United States after backlash, but it has yet to decide how it will react to the backlash in the United Kingdom.
The company said in a statement that it would temporarily shut down all of its hotels and other accommodation facilities, including all staff, in the UK, including those in hotels owned by the Jolien group.
“Due to a series of public and media reports, we have decided to temporarily shut all our properties in the USA, and we are taking steps to mitigate our impact on our customers,” Jolien said in the statement.
The hotel, which has a population of around 7,000, was set to hold a business lunch on Wednesday in London, but was cancelled due to the fallout from the controversy.
“The decision was taken in light of the negative public opinion towards the company, as well as the fact that we have already suspended operations in the US,” the statement read.
“We regret the inconvenience this has caused our guests and employees, and have extended our sincere apologies to all those affected.”
Jolien is the second British hotel chain to be forced to shut down.
It closed its operations in March after being criticised for its decision not to book visits to fictional town Hazbin, in an area known for its historical significance.
The London-based hotel group has not commented on the decision.
Jolien and other South Korean hotels have faced similar criticism in the past.
The group also operates two hotels in Japan, one in Nagasaki and one in Tokyo, which are both considered part of the same city.
In January, a British tourist who visited the fictional island of Hakodate on the fictional city of Hazbinsdory had a meltdown when he was unable to sleep due to a lack of oxygen.
The Japanese media and local government blamed the hotel and other operators for the crisis, and the company was ordered to pay a ¥20m (£12.5m) fine for breaching the Japanese hospitality law.
The hotels are also facing accusations of failing to properly train staff and failing to comply with local laws.
Joliens website says it has “no intention” of opening new hotels in the future, and is “considering its options”.
“We do not plan to open a new hotel in the near future,” the Joliens Group said in its statement.